This graph presents the results of a survey concerning the most popular sports shoes brands in Germany from 2015 to 2018. During the 2018 survey period it was found that roughly 11.74 million respondents aged 14 years and older had bought sports shoes from Adidas in the previous twelve months.
Number of customers of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2015 to 2018
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies: 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 14, 2018). Number of customers of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/412906/most-popular-athletic-shoes-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions)." Chart. November 14, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/412906/most-popular-athletic-shoes-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2018). Number of customers of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/412906/most-popular-athletic-shoes-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Sports Shoes Brands (Purchase in The Last 12 Months) in Germany from 2015 to 2018 (in Millions)." Statista, Statista Inc., 14 Nov 2018, https://www.statista.com/statistics/412906/most-popular-athletic-shoes-brands-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions) Statista, https://www.statista.com/statistics/412906/most-popular-athletic-shoes-brands-in-germany/ (last visited December 22, 2024)
Number of customers of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 14, 2018. [Online]. Available: https://www.statista.com/statistics/412906/most-popular-athletic-shoes-brands-in-germany/
